Introduction

Hello! My name is Brooke Scheurer. I am a senior at the University of Minnesota Duluth, and I am double majoring in Public Health and Psychology. In HLTH 3300, I have developed my skills with technology by using Adobe software programs, including Photoshop, Illustrator, InDesign, and Spark. My topic of choice for my social marketing campaign was awareness of eating disorders among U.S. college students, with a focus on getting more information about the multiple disorders and advising to talk with a nutritionist about their personal eating behaviors. There is an increased amount of people in the U.S. with eating disorders, along with a large number of people with an undiagnosed eating disorder due to the lack of knowledge of the signs and symptoms. Please check out my work at: http://z.umn.edu/BrookeScheurer-hlth3300-f21

top 5 Skills Developed in HLTH 3300

1. Understand technology and communication concepts central to public health and the responsibilities of a certified health education specialist.
2. Apply design elements and principles to create professional communication materials.
3. Create a multi-media social marketing campaign addressing a current health issue.
4. Communicate public health information, in both oral and written forms through a variety of media, to diverse audiences.
5. Demonstrate professional skills such as taking a project from start to finish, organizing and backing up files using Google Drive, asking for help, being prepared, paying attention to detail, giving/receiving feedback, proofreading, and submitting work on time, and using technology for video-conferencing, marketing, and events.

Current Health Issue

An important health topic that is important to me is eating disorders in the United States, specifically targeting young adults due to the susceptibility of different eating habit norms to this group. Since that young adults are susceptible to creating poor eating habits in this stage of life, many eating disorders do not get diagnosed because of the lack of knowledge of the unhealthy habits.

Social Marketing Campaign

To address the health issue above, I proposed a campaign about eating disorders that target young adults in the United States by shedding some light on the possibilities of different eating disorders and encouraging all young adults to talk with a local nutritionist about their eating behaviors.

Campaign Poster in Adobe InDesign

Additional Class Projects

Throughout the semester, I developed technology skills using a range of software and tools.

Brand Board Using Adobe Illustrator

A brand identity is essentially all of the materials that make up what your brand says to the public view. For example, what your values are, how you communicate your product to the customers, and how people feel when they interact with it. It's the personality of your business and promise to your customers. This is important to have a personal brand identity because it represents you as the brand itself, what makes you tick, what types of communication you use, and it convinces others to like you and your business. By promoting a healthy brand identity in public health communication helps deploy yourself in a public health topic of your interest and allows others to see what is most important to you within that topic.

Photo Editing in Adobe Photoshop

This is the header that I had created using Adobe Photoshop and I had chosen something that is very close to me. The Vampire Diaries is a very important TV show to me and it also enables others to see that I am creative, humorous, and also enjoy others around me. To create this masterpiece, I took the original photo of myself on vacation removed the background, and then placed it within this modeling photo I found of my favorite characters in the show. Through this process, I also used my skills to edit the photos to match the lighting, color, and tone to make the overall project flow better.

Name Graphic in Adobe Illustrator

While using Adobe Illustrator it took some creativity and skill to make this name graphic for myself. I wrote out the text, found the perfect match of colors, blended colors, added multiple clipping masks, then overlaid the mask to the text to create this piece.

Social Media Graphic in Adobe Spark

For Thanksgiving, our class had been shown the importance of different templates for social media graphics and the flexibility that templates can have with a creative mind.

Reflection

I learned so much from HLTH 3300, from different communication styles to the difference in resources for my intended health messages to the public view. By learning the new skills in all of the Adobe software I have learned new techniques of design by understanding proximity, alignment, contrast, and repetition. Additionally, by giving and receiving feedback I have learned the importance of small details, asking for help, and the difference that words and designs can make for better communication.