Marketing and Graphic Design B.B.A.
Labovitz School of Business & Economics (DSBE)
41UGR Labovitz School of Bus & Econ 204 - Bachelor of Business Administration
Program description
Marketing and Graphic Design (MGD) combines knowledge and skills from two complementary domains: marketing and graphic design. This unique major is the result of a collaboration between Labovitz School of Business and Economics (LSBE) and UMD College of Arts, Humanities and Social Sciences (Department of Art & Design).
Students enrolled in this major will have broad exposure to the fundamentals of business and economics. In addition, they will receive specialized training in marketing and creative design. The degree enables graduates to work effectively in industry-standard creative teams, moving from empirically identifying and measuring consumer needs and desires to the design of effective promotional graphic systems and materials. Students in the major learn to solve visual communication problems powerfully, effectively, and responsibly, using conceptual thinking, imagery typography, and type-and-usage combinations, all with a high degree of usability. They also learn to work collaboratively with a creative team to research, design, and implement effective marketing strategies.
Students enrolled in this major will have broad exposure to the fundamentals of business and economics. In addition, they will receive specialized training in marketing and creative design. The degree enables graduates to work effectively in industry-standard creative teams, moving from empirically identifying and measuring consumer needs and desires to the design of effective promotional graphic systems and materials. Students in the major learn to solve visual communication problems powerfully, effectively, and responsibly, using conceptual thinking, imagery typography, and type-and-usage combinations, all with a high degree of usability. They also learn to work collaboratively with a creative team to research, design, and implement effective marketing strategies.