Marketing B.B.A.

Marketing is about facilitating exchanges. For an organization to be successful, it must understand the customer and the customer's needs. An organization seeks to meet these needs in a competitive environment by developing a marketing mix of product and service, price, promotion, and distribution that will satisfy the customer's and organization's objectives. Marketing majors learn to utilize quantitative and qualitative information to formulate solutions to marketing problems. They also learn to communicate skillfully, in written and oral formats. Just like the field of marketing, career opportunities in marketing are diverse. Not only are marketing positions very visible within an organization, you can also expect to shoulder considerable responsibilities fairly early in your career as a marketer. After graduation, marketing majors work in areas such as sales, social media, logistics, marketing planning, advertising, marketing research, branding, product management, retail, and public relations. In addition to classroom-based courses, students may participate in Student to Business Initiative (SBI) projects or internships where classroom learning may be applied through professional experience in an organizational setting.