Consumer Insights and Analytics Minor

LSBE's Consumer Insights and Analytics (CIA) minor will develop students' expertise in handling and analyzing consumer data in order to generate insights that facilitates a business and consumer centric decisions. CIA will train students in the tools and techniques of consumer data analysis and will provide students exposure to a variety of data used in consumer centric decision-making scenarios transactional, digital, survey (quantitative and qualitative) unstructured, and publicly available data. CIA will combine core business knowledge with analytics skills so that graduates can help companies make sense of the vast amounts of consumer data to which they have access to. The minor is open only to BA Economics and non-LSBE students. BBA and BAcc students interested in CIA must major in it.

During spring semester, the application and selection process involves a thorough review of each candidate's application and academic performance, as well as a formal interview. Applicants are reviewed and the top candidates selected for the incoming cohort. Candidates are expected to bring and maintain high academic and ethical standards.