Cultural Entrepreneurship B.A.
College of Arts, Humanities and Social Sciences (DCLA)
49UGR Col of Arts, Hum & Soc Sci 202 - Bachelor of Arts
Program description
Cultural entrepreneurship is an emerging academic discipline that examines how cultural products traditionally associated with the fine and liberal arts, such as art, theater, poetry, and literature, but also cultural activities such as sports, music, food, and film events, are having an increasingly important impact on the growth of local, national, and global economies. Cultural entrepreneurship scholars thus study the impact of culture on economies and develop new strategies for enhancing local livelihoods by creative, new, sustainable, socially responsible ways of producing income through cultural activity.
The program stresses the centrality of culture in the success of entrepreneurial endeavors. Building on the concept of cognitive ambidexterity, it combines training in quantitative skills and predictive logic that is common in business schools with extensive work in creative logic and thinking, as it is most often cultivated in the liberal arts. Predictive logic refers to the ability to generate models, forecasts, and estimates, while creative logic addresses the ability to self-examine, understand social contexts, and to shape the future by identifying courses of action and negotiating complexities of human decision-making.
Students in this program will complete an extensive core of entrepreneurship, management, and conceptual competency in the culture and creative economy. Students develop cultural literacy through the study of at least one World or Indigenous language. Students can choose one of the two sub-plans: certificate of business administration or leadership development.
The program stresses the centrality of culture in the success of entrepreneurial endeavors. Building on the concept of cognitive ambidexterity, it combines training in quantitative skills and predictive logic that is common in business schools with extensive work in creative logic and thinking, as it is most often cultivated in the liberal arts. Predictive logic refers to the ability to generate models, forecasts, and estimates, while creative logic addresses the ability to self-examine, understand social contexts, and to shape the future by identifying courses of action and negotiating complexities of human decision-making.
Students in this program will complete an extensive core of entrepreneurship, management, and conceptual competency in the culture and creative economy. Students develop cultural literacy through the study of at least one World or Indigenous language. Students can choose one of the two sub-plans: certificate of business administration or leadership development.